The article 'Rights of Fashion Models' throws light on the important rights that help models advocate for themselves and protect their interests in a competitive and often exploitative industry.

The article 'Rights of Fashion Models' throws light on the important rights that help models advocate for themselves and protect their interests in a competitive and often exploitative industry. It can also help models build a more sustainable and rewarding career.

In the fashion industry, a model refers to a person who displays clothing or accessories for designers, brands, or retailers. Models are typically hired to showcase clothing on runways, in advertisements, or in editorial shoots. They are often selected for their unique looks, height, and measurements which are ideal for showcasing the clothes in the most flattering way.

There are different types of models in the fashion industry, including runway, editorial, commercial, fit, and promotional models. Runway models typically work during fashion week events, showcasing new collections on the runway. Editorial models are used in fashion magazines and other editorial publications to showcase clothing and accessories. Commercial models work in advertising campaigns, such as print or television commercials. Designers use fit models to ensure that clothing fits properly, while promotional models are used to promote a brand or product at events or trade shows.

The fashion industry places a lot of importance on models, as they embody the brand's image and style. Models must maintain a certain level of physical fitness and adhere to strict beauty standards to stay competitive in the industry. However, in recent years, there has been a growing movement towards inclusivity and diversity in the fashion industry, with brands and designers increasingly hiring models of different sizes, ages, ethnicities, and genders.

Rights of Fashion Models

Fashion models have several rights under the law, including:

  • Right to Privacy: Fashion models have the right to privacy and protection of their personal information, such as their address, phone number, and other personal details.
  • Right to be Treated with Dignity: Fashion models have the right to be treated with dignity and respect while working in the industry. They should not be subjected to any form of discrimination, harassment, or abuse.
  • Right to Fair Compensation: Fashion models have the right to fair compensation for their work. This includes wages, benefits, and any other forms of compensation that are offered to other workers in the industry.
  • Right to a Safe Working Environment: Fashion models have the right to work in a safe and healthy environment. Employers are responsible for providing safe working conditions and taking appropriate measures to prevent workplace accidents.
  • Right to Control their Image: Fashion models have the right to control their image and how it is used. This includes the right to approve or deny the use of their likeness in advertising campaigns and other promotional materials.
  • Right to Intellectual Property: Fashion models have the right to protect their intellectual property, such as their name, image, and likeness. This includes the right to sue for damages if their intellectual property is used without their consent.

Overall, the law recognizes the importance of protecting the rights of fashion models and ensuring that they are treated fairly and with respect in the industry.

Importance of Fashion Models

Fashion models are important because they serve as the visual representation of the fashion industry. They are the ones who showcase the designs of fashion designers, making it possible for the consumers to see how the clothes look like when worn. Here are some reasons why fashion models are significant:

  • Promote fashion trends: Fashion models help promote new fashion trends by showcasing the latest designs of fashion designers. They help people see how the clothes look when worn, and this can influence their buying decisions.
  • Boost sales: By wearing the latest fashion designs, models help create a buzz around the fashion industry. This can lead to increased sales of clothes, accessories, and other fashion items.
  • Represent diversity: Fashion models come from different backgrounds, ethnicities, and body types. By showcasing different types of models, the fashion industry can represent diversity and promote inclusivity.
  • Inspire creativity: Fashion models often wear unique and unconventional clothing, which can inspire designers and fashion enthusiasts to think outside the box and come up with new and innovative ideas.
  • Create employment opportunities: Fashion modelling is a profession that provides employment opportunities for individuals who possess certain physical attributes and talents. It can be a lucrative career for those who excel in the industry.

Overall, fashion models play an important role in the fashion industry by promoting fashion trends, boosting sales, representing diversity, inspiring creativity, and creating employment opportunities.

Models in India: Protections under various laws

In India, the fashion modelling industry is governed by various laws and regulations, including but not limited to:

  1. The Indian Contract Act, 1872:
    This act governs the legal relationship between models and modelling agencies. It defines the terms of a valid contract, including the agreement between the parties, consideration, and the competency of the parties to enter into a contract.
  2. The Copyright Act, 1957: This act protects the intellectual property rights of creators, including fashion designers and photographers. It ensures that models' images are not used without their consent, and they have the right to receive royalties for the use of their images.

  3. The Indian Penal Code, 1860: This act penalizes acts like stalking, sexual harassment, and assault, which may occur in the modelling industry. Models have the right to report any such incidents to the police and take legal action against the offenders.
  4. The Maternity Benefit Act, 1961: This act provides for maternity benefits, such as paid leave, medical benefits, and nursing breaks, for women working in various industries, including the modelling industry.
  5. The Minimum Wages Act, 1948: This act sets the minimum wage that employers must pay to their employees. It ensures that models are not exploited and are paid a fair wage for their work.
  6. The Model Tenancy Act, 2021: This act aims to regulate the renting of residential properties in India, including models who may require temporary accommodation while working in different cities.

Overall, models in India have legal rights and protections under various laws and regulations. However, the implementation and enforcement of these laws can sometimes be challenging, and models may need to seek legal assistance to ensure their rights are protected.


Fashion models are responsible for showcasing clothing and accessories in various media, such as advertisements, catalogues, magazines, and fashion shows. They have to bring life to the designer's vision by presenting the garments in the best light possible, capturing the attention of potential buyers, and helping to sell products.

Additionally, fashion models also play an important role in promoting body positivity and diversity in the fashion industry. They can inspire and influence people by showing that beauty comes in all shapes, sizes, and colours.

Moreover, fashion models have a responsibility to maintain their health and well-being, as their physical appearance is a crucial aspect of their job. They need to take care of their bodies by following a healthy lifestyle, exercising regularly, and eating a balanced diet. It is essential to remember that models are not just clothes hangers, but real people with feelings, dreams, and aspirations, and they deserve to be treated with respect and dignity.


[1] Rights of Fashion Models, Available Here

[2] What does a Fashion Model do, Available Here

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Apurva Neel

Apurva Neel

Apurva is a Research Associate and Editor at Legal Bites with an LL.M. specialization in Corporate and Commercial Laws from Amity University, Mumbai. She has put her best efforts into presenting socio-legal aspects of society through various seminars, conferences etc.

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